I'm not one of those slaves to the bean, nosir. No caffeine junky me. Though in the spirit of honesty I suppose I should mention that I have been known to slam back a diet cola or two while waiting for the first pot of the day to finish brewing.
The Tuesday Night Shredding Bee was discussing coffee ads this week, and we couldn't remember when, exactly, the "Coffee Achievers" ads ran. In trying to find out, I came across an interesting perspective on the recent history of coffee retail in North America. There is no aspect of human nature that somebody hasn't tried to stuff into a vending machine, incidentally.
I'm sort of surprised that our discussion of the CA ads didn't bring up the campaigns run by Taster's Choice in the '80s (UK) and early '90s (NA). Whatever happened to Sharon Maughan, by the way? We all know where her co-star wound up...
If roasting your own beans is as easy as this makes it appear, perhaps it's time for me to give that a shot, and let Fourbucks fend for themselves for a while.
Scuse me: time for a top-up.